Astrology is actually a meme, and it’s spreading in that blooming, unfurling way that memes do. On social media marketing, astrologers and astrology meme machines amass tens or hundreds of thousands of followers, people joke about Mercury retrograde, and sort out “the signs as …” literally anything: cat breeds, Oscar Wilde quotes, Stranger Things characters, kinds of french fries. In online publications, daily, weekly, and monthly horoscopes, and zodiac-themed listicles flourish.
This isn’t the first moment astrology’s had and it won’t become the last. The practice has been in existence in various forms for thousands of years. Recently, the brand new Age movement from the 1960s and ’70s was included with a heaping helping of the zodiac. (Some also refer to the newest Age since the “Age of Aquarius”-the two,000-year period following the Earth is considered to maneuver in to the Aquarius sign.)
Within the decades involving the New Age boom now, while โหราศาสตร์ยูเรเนียน certainly didn’t vanish entirely-you might still regularly find horoscopes inside the back pages of magazines-it “went returning to being a little bit more within the background,” says Chani Nicholas, an astrologer located in Los Angeles. “Then there’s something that’s happened in the last 5 years that’s given it an edginess, a relevance with this some time and place, that it hasn’t had for any good 35 years. Millennials have got it and run by using it.”
Many people I spoke to for this piece said they had a sense that the stigma attached to astrology, while it still exists, had receded as the practice has grabbed a foothold in online culture, especially for young adults.
“Over earlier times a couple of years, we’ve really seen a reframing of New Age practices, very much aimed toward a Millennial and young Gen X quotient,” says Lucie Greene, the worldwide director of J. Walter Thompson’s innovation group, which tracks and predicts cultural trends.
Callie Beusman, a senior editor at Broadly, says traffic for that site’s horoscopes “has grown really exponentially.” Stella Bugbee, the president and editor-in-chief of The Cut, says a normal horoscope post on the site got 150 percent increased traffic in 2017 compared to year before.
In some ways, astrology is perfectly suited for the internet age. There’s a low barrier to entry, and nearly endless depths to plumb if you feel like falling down a Google research hole. The accessibility of more in-depth information online has given this cultural wave of astrology a specific erudition-more jokes about Saturn returns, fewer “Hey baby, what’s your sign?” pickup lines.
A simple primer: Astrology is not a science; there’s no evidence that one’s zodiac sign actually correlates to personality. But the system possesses its own type of logic. Astrology ascribes meaning to the placement in the sun, the moon, ymvgiy the planets within 12 sections of the sky-the signs of the zodiac. You likely know your sun sign, the most famous zodiac sign, even if you’re not an astrology buff. It’s based on where sun was on your birthday. Nevertheless the placement in the moon and each one of the other planets during the time and site of your own birth adds additional shades towards the picture of yourself painted from your “birth chart.”
“The kids nowadays along with their memes are similar to an ideal context for astrology.”
What horoscopes are supposed to do is offer you information regarding what the planets are performing right now, and down the road, and just how all that affects each sign. “Think from the planets being a cocktail party,” explains Susan Miller, the favorite astrologer who founded the Astrology Zone website. “You could have three people talking together, two might be over in the corner arguing, Venus and Mars might be kissing the other person. I must make feeling of those conversations that are happening every month for you personally.”