If you have followed us on Facebook at any point in time, there’s a high probability you’ve seen this strange word pop up in your news feed. You might have no clue, however, in regards to what this term means or how it concerns design. Originally a professional printing company in the 1950s, Pantone didnt gain much recognition until 1963 when they introduced the worlds first color matching system, a completely systemized and simplified structure of precise mixtures of numerous inks to use in process printing. This method is commonly referred to as the Pantone Matching System, or PMS. Lets take a brief look at the advantages and disadvantages of utilizing Pantone Color Book.
Any company professional is familiar with the phrase CMYK, which means the four common process colors (cyan, magenta, yellow, and black) found in most professional printing. Just like whenever you were a youngster mixing red and yellow finger paint to help make orange, CMYK colors are made by mixing different percentages of those four primary pigments. CMYK printing is both inexpensive and efficient, rendering it great for printing brochures, catalogs, or another type with lots of images. However, CMYK colors are certainly not always consistent across jobs or printers, raising a very common question: How do I illustrate to my printing company the exact colors that should be in this particular project? Sure, you can send a graphic via email, but everybody knows that any color wont look the identical on paper because it does on-screen. Thats where Pantone will come in.
The PMS was made to work as a typical language for color identification and communication. Once you say to the printer, I want to print an orange 165C, you can be sure which he knows just what color you mean. Also known as spot colors, Pantone colors are precise and consistent, and are often found in relationship to corporate identities, so that you can insure that the brand does not vary from printer to printer. Each Pantone color can be referenced in a swatch book that contains specific numbers for every color, plus a CMYK breakdown that best represents that color.
Hopefully this sheds some light about what may have been a mysterious thing called Pantone, and perhaps our colors of each week may have more significance for you. The brain learned how objects should consider looking, and that we apply this information to everything we see.
Take white, for example. Magazine pages, newspapers, and printer paper are all white, but if you lay them together, youll see that the each white is in fact quite different. The newsprint can look more yellow, and next to the newspaper the printer paper will probably look even brighter than you originally thought. Thats because our eyes tend to capture the brightest portion of the scene, call it white, and judge all other colors relative to this bright-level.
Heres an excellent optical illusion from Beau Lotto that illustrates how our color memory can completely change the appearance of a color. The colors a physical object absorbs and reflects depends on its material is it metal, plastic or fabric? and also the dyes or inks employed to color it. Changing the material of the object or perhaps the formulation in the dyes and inks will change the reflective values, and for that reason color we percieve.
Take into consideration assembling headphones with parts which were created in different plants. Having the same color on different materials is difficult. Just because the leather ear pads, foam head cushion and printed metal sides appear to match under factory lighting doesnt mean they are going to match under the stores fluorescent lights, outside in the sunshine, or even in the new owners new family area.
Nonetheless its very important towards the consumer they DO match. Could you have a bottle of vitamins if half of them appear a shade lighter than the others? Could you cook and eat pasta if you open the package and half eysabm this is a lighter shade of brown? Probably not.
In manufacturing, color matching is vital. Light booths permit us to place parts next to each other and change the illuminant so we can see just how the colors look and if they still match without the mind-tricking results of surrounding colors.
The center squares on the top and front side in the cube look pretty different orange on the front, brown on the top, right? However when you mask the rest of the squares, you will notice the two are in reality identical. Thats because our brain subconsciously factors inside the source of light and mentally corrects colour on the front in the cube as shadowed. Amazing isnt it?
Without a point of reference, we each perceive color within our own way. Differing people get on different visual cues, which changes the way we interpret and perceive colors. This is really essential to understand in industries where accurate color is crucial.